Charmwell was established by two ladies and has worked with many of the leading US, UK and European retailers. Charmwell, a leading OEM and ODM jewelry manufacturer from China, specializes in high-quality designs. Serving over 50 countries, they offer MOQ of 100 pieces with prices starting at $0.5 per item. Before establishing this company, we had over 20 years experience working in the jewellery and accessories industry, working for leading US, UK， European importers and many retail brands directly. Charmwell have offices in Hong Kong and Qingdao and designers from London and Korea. We pride ourselves at producing design led product at the most competitive prices and of the highest quality.
As one of the well-known jewelry manufacturers in China, we mainly design and provide Fashion jewelries and accessories. We have our exclusive production line for Private label OEM and ODM jewelry services.
DESIGN
Our design team is based in Central London. They have over 12 years experience in the industry, working with many of the leading retailers from the UK, US and Europe.
Our team travels widely for inspiration and uses this when creating trends for the season and for each customer. They translate these into new designs using both CAD and hand making skills.
We also have a team of designers based in our Qingdao office who have daily access to the component markets in Qingdao to source the newest materials and components to use in all development.
SAMPLING
We have a team of 10 makers in our sampling room, who make approximately 1000 samples per month. As well as visiting Qingdao market daily, we also visit Yiwu market daily for component and material sourcing.
PRODUCTION
We have done production for many of the biggest retailers and have wide experience in working in the fast pace environment of fashion jewellery and hair accessories. We have a lead time of 5-6 weeks from approval stage to shipment and our production capacity is 5,000,000 - 7,000,000 units per year. 97% of our shipments are on time.
CASTING
We have an in-house team of 5 mould makers and a casting room allowing us to have a fast turnaround of cast metal components.
QC INSPECTION
We have a full-time in-house QC who inspects 100% of shipments, with goods only released for delivery once management have signed off the inspection report.
We also have a very high pass rate of 98% for lab testing of jewellery, which ensures our product is always compliant to latest legislation and regulations meeting European and US standards.
SUMMARY
Charmwell Accessories has continually delivered fast fashion jewellery and hair accessories at a competitive price to many of the leading global retailers.
With a highly experienced management and design team, we believe that we are one of the strongest factories to help support all your jewellery and hair accessory needs.
How to Order – OEM Jewelry from Charmwell Jewelry
Charmwell Jewelry OEM Business Process
Step | Process Stage | Description |
1 | Customer Request | The customer provides detailed requirements, including design drawings, sample pictures, materials, sizes, plating color, and packaging specifications. |
2 | Quotation | Charmwell offers a detailed quotation based on the customer’s request, including unit price, minimum order quantity (MOQ), sample fee, lead time, and shipping options. |
3 | Sample Development | Samples are developed according to customer requirements. Production time is usually 7–15 days, and revisions can be made based on customer feedback. |
4 | Sample Approval | The customer confirms the quality, style, and details of the sample and formally approves it for production. |
5 | Order Confirmation | Both parties confirm the final order details (quantity, price, lead time, packaging, and payment terms) and sign the Proforma Invoice (PI). |
6 | Down Payment | The customer makes a deposit (usually 30%–50%) to start production. |
7 | Mass Production | Charmwell begins mass production according to the approved sample and agreed specifications. The production cycle is typically 25–45 days, depending on the design and quantity. |
8 | Quality Control Process | Strict quality inspections are carried out throughout production, including checks on appearance, size, plating, and stone setting firmness. |
9 | Final Payment | The customer pays the remaining balance (usually 70% or 50%) before shipment. Shipment is arranged after payment is received. |
10 | Shipping & Logistics | Products are shipped via express (DHL / UPS / FedEx) or by sea/air freight, as per customer request. Tracking numbers and packing lists are provided. |
11 | Product Well Received | The customer confirms receipt of goods and inspects product quality. Any issues are handled promptly by the Charmwell after-sales team. |
12 | After-sales Service | Continuous quality support is provided, including repair, reproduction, or replacement if needed. Charmwell aims to establish long-term cooperation with every partner. |
Jewelry customer visit
A beautiful encounter often begins with a shared yearning for beauty. When guests from afar enter our jewelry space, it's not just a business exchange, but a collision of inspiration and passion, a connection of hearts.
In the bright and warm meeting room, friends of different skin colors sit together, listening attentively and exchanging quiet conversations. The stories behind the craftsmanship and design of each piece of jewelry are transformed into knowing glances and mutual understanding.
For lunch, we moved to the backdrop wall that carries the charm and cultural stories of the East—the inscription and decorations of "Three Bowls and You're Done" quietly tell of the profound heritage of this land. We raised our glasses to celebrate not only our cooperation, but also the friendship that transcends mountains and seas, forged through beauty.
Perhaps the most captivating sight is the earring wall, as dazzling as a galaxy. Thousands of uniquely designed earrings are quietly displayed, awaiting an unexpected surprise. When our guests pause here, comparing and selecting with delight, the sparkle in their eyes is the best reward for our creations.
Ultimately, all the beautiful moments culminated in smiling faces side by side. We stood shoulder to shoulder with friends from around the world, united by our passion for exquisite craftsmanship and our pursuit of exceptional design, forever capturing this moment of trust and joy.
This was more than just a client visit; it was a tapestry woven from sincerity, professionalism, and shared ideals. We hail from China, meticulously crafting each piece of jewelry to convey emotions, and we cherish every encounter and connection we have with you. We look forward to writing more stories of beauty together with you.